NAMED ONE OF THE
BEST BOOKS OF 2018
BY THE FINANCIAL TIMES
BUT THESE ARE
On April 9, 2017, police officers from Chicago’s O'Hare airport removed Dr. David Dao from United Express Flight 3411. The flight was overbooked, but he refused to give up his seat, as he had patients to treat the next day. Fellow passengers recorded a video of him being dragged off the plane. You could hear gasps of disbelief from fellow passengers, “Oh, my god!” “No! This is wrong.” “Look at what you did to him.” No one could believe what they were seeing.
In the video he could be seen bleeding from the mouth as police dragged him down the aisle. The video quickly went viral and was shared millions of times on the internet. United’s CEO, however, did not apologize and blamed the passenger for being belligerent. Eventually, the outrage was so great that the CEO and airline apologized and reached an undisclosed settlement with Dr. Dao...
We're friends and colleagues, and this book sparked from conversations between us - trying to determine the root cause of the problems
we are witnessing today.
Thanks for joining us on this journey - we hope you're informed, upset,
and then inspired to act after reading.